Video production and branded content · London, United Kingdom · SalesClawd since June 2026
Beast Films: #1 in London for “video production company”, and 5x more visitors from AI assistants
visits a month from ChatGPT and Gemini
43223
GA4 · 20 May to 18 Jun vs 25 Aug to 23 Sep 2026
Beast is a London video and branded-content production company with a Los Angeles office, and a Cannes Lions Bronze for Burger King's “Whopper No Show”. Its work was strong; its site made search engines and AI assistants work to understand it.
At the start: a 63/100 health score, the homepage averaging position 25.8 with a 0.26% click-through rate, 242 URLs not indexed, a 9-second mobile load, and 2,211 of its 3,296 backlinks pointing at dead pages.
The flight recorder
Every change, pinned to the day it shipped.
Daily visits from Google Analytics since May. The shaded blocks are the 30 days before we started and the latest 30. Hover the chart or the log: the change and the curve line up.
GA4 property 370606187, pulled 2026-09-24
Results
The numbers, with their dates and sources.
- Visits from AI assistants
- 43223+419%
- GA4 AI Assistant channel, 20 May to 18 Jun vs 25 Aug to 23 Sep 2026
- Top-10 rankings
- 817+113%
- 50 tracked London keywords, DataForSEO, 30 Jul to 17 Aug 2026
- Search impressions
- 113,104127,900+13%
- Google Search Console, first 30 days vs the latest 30 days at the month-three review
- Average position
- 21.420.7
- Google Search Console, same windows
AI search
Who sends visitors now
- ChatGPT41 → 188
- Gemini1 → 35
- Copilot1 → 0
GA4 AI Assistant channel · 20 May to 18 Jun vs 25 Aug to 23 Sep 2026
- The site now carries llms.txt, a verified Organization entity and VideoObject schema on 105 films: what AI assistants read to describe and recommend a company.
- A Google AI Overview citation for “how to choose a video production company in London” appeared on 6 Aug and had dropped out by 17 Aug.
Rankings
Keyword moves
- “video production company”#3 → #1
- “video production agency”#4 → #1
- “creative video agency”#16 → #5
- “corporate video production london”#19 → #9
- #30page one starts at #10#1
DataForSEO, London · 9 Jul to 17 Aug 2026
What we did
1,446 changes, each read back from the live site.
Done by Axit with SalesClawd's specialist agents: the agents research, draft and check, and a person approves and ships each change. Two audit rounds found 369 issues to fix.
01
Technical clean-up
- 76 redirect chains collapsed to single hops; 236 redirect rules published in total
- Nine thin posts and 12 shop pages taken out of the index
- Security headers, XML-RPC locked down, PHP upgraded off 7.4
- Eight redirects that reclaimed about 990 broken backlinks
02
Entity and schema
- Organization entity with verified sameAs (Companies House) and seven dated awards
- VideoObject schema on 105 portfolio films, 36 mapped to their brands
- FAQ and Service schema on all 14 industry pages, plus an ItemList hub
03
Content and AI search
- Eight authority articles and a 22-post internal-link mesh
- A Liberty Global case study rebuilt from Beast's own published facts
- llms.txt, llms-full.txt and a robots.txt that welcomes AI crawlers
What didn't work (yet)
The honest part.
- Organic search visits are flat: 781 in the 30 days before we started, 776 in the latest 30 (GA4). The ranking gains are real, but they haven't turned into more visits yet.
- Clicks followed the same line: 464 in the first 30 days, 425 in the latest 30 (-8%, GSC). Most impressions are commercial searches where Beast sits around position 21, and on-page work alone won't move those; the next gains need off-site work this plan doesn't cover.
- Rankings move: top-10 positions were 17 on 17 Aug and 15 on 3 Sep.
- Director bios, a Burger King case-study page and some reporting in the plan are still to ship. The client's month-one review also caught redirects pointing to the wrong pages, which we fixed.
Next: Turning page-one rankings into clicks: titles and snippets for the terms that now rank, and the case-study pages buyers look for.
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