Loom Pricing Decoded: Every Plan, AI Feature & Hidden Limit (2026)

Loom is an asynchronous video messaging platform that lets you record your screen, camera, or both — then instantly share a link instead of scheduling a meeting. It was built on a single premise: most meetings should have been a video message. Since Atlassian acquired Loom in late 2023 for $975 million, the tool has evolved from a simple screen recorder into a full async communication platform powered by AI.

Here is why Loom matters. The average knowledge worker spends 31 hours per month in unproductive meetings (source: Atlassian's own research). Loom's pitch is that you can replace a significant chunk of those meetings — status updates, code walkthroughs, design reviews, bug reports, onboarding demos, client explanations — with short video messages that the recipient watches on their own time, at 1.5x or 2x speed, and responds to with comments or emoji reactions.

In 2026, Loom has over 25 million users across 350,000+ companies, including household names like HubSpot, Netflix, Lacoste, and Juniper Networks. It is installed as a desktop app, a Chrome extension, or a mobile app on iOS and Android. You hit record, talk through whatever you need to communicate, and Loom generates a shareable link with an embedded video player, AI-generated transcript, summary, chapter markers, and viewer analytics.

The Atlassian acquisition has deepened Loom's integration with the broader productivity stack — particularly Jira, Confluence, and Trello. But Loom also connects to Slack, Notion, Linear, GitHub, Salesforce, and dozens of other tools through native integrations and an API. The result is a tool that sits at the center of how modern distributed teams communicate, particularly in engineering, product, design, sales, and customer success roles.

What makes Loom fundamentally different from simply recording a Zoom call or uploading a video to Google Drive is the viewing experience. Loom videos are not files — they are interactive pages. Viewers can leave timestamped comments, react with emoji, and the AI generates a written summary so busy stakeholders can get the gist in 30 seconds without watching the full recording. That combination of effortless recording plus intelligent playback is what transformed Loom from a screen recorder into a communication layer.

If you are evaluating Loom alongside other AI-powered tools for your workflow, our AI tools directory covers the full landscape of productivity software in 2026.

Loom keeps its pricing structure simple with three tiers. Unlike tools that nickel-and-dime you with per-minute or credit-based billing, Loom uses a straightforward per-user-per-month model with clear feature gates. Here is the full breakdown as of April 2026:

A few important notes on these prices. The $15/user/month Business rate requires annual billing — if you pay monthly, it jumps to $18/user/month. Loom occasionally runs promotions for annual plans, and teams converting from Starter to Business sometimes receive a discount for the first year. Enterprise pricing is negotiated directly with Loom's sales team and varies based on seat count, contract length, and specific compliance requirements.

What Changed in 2026

The biggest pricing shift happened when Loom AI features — previously gated behind a separate AI add-on — were rolled into all plans. In 2024 and early 2025, Loom charged extra for AI summaries, chapters, and auto-titles. That add-on is gone. Every plan now includes Loom AI at no additional cost, though the Starter plan has usage limits on some AI features.

Loom also tightened the Starter plan's limits. The free tier used to allow up to 50 videos with a 5-minute cap. In 2026, that has been reduced to 25 videos per person. The 5-minute recording limit remains. This makes the Starter plan more clearly an evaluation tier rather than a permanent free solution — if you are recording more than a couple videos per week, you will hit the 25-video cap within a month or two.

For teams already paying for Atlassian products (Jira, Confluence), Loom offers bundled pricing that can reduce the effective per-user cost. Check with Atlassian's sales team if your organization is on Jira Cloud Premium or Enterprise — the Loom bundle may already be included in your contract.

The pricing table tells you what each plan costs. Here is what you actually get — and what you are missing if you stay on Starter.

Starter Plan (Free)

The Starter plan is a real free tier, not a trial. No credit card required. You can record videos using the desktop app, Chrome extension, or mobile app. Each video can be up to 5 minutes long, and you can store up to 25 videos per person in your Loom library.

Starter includes Loom AI basics: automatic transcription, AI-generated titles, and limited AI summaries. You get viewer insights for individual videos (who watched, how far they got) but not the team-level analytics dashboard. Videos can be shared via link, embedded in websites, or posted to Slack and other integrations.

Recording features on Starter include screen-only, camera-only, or screen-plus-camera modes. You can draw and annotate while recording, use a virtual background for your webcam bubble, and add a call-to-action button to finished videos. Basic editing is included — you can trim the beginning and end, stitch multiple clips together, and add a custom thumbnail.

The limits are where Starter falls short for professional use. The 5-minute cap means you cannot record a full product demo, detailed code walkthrough, or thorough design review without splitting it across multiple videos. The 25-video storage limit means you will eventually need to delete old videos to make room for new ones. And some AI features — like the full chapter breakdown and detailed task extraction — are reserved for Business and above.

Business Plan ($15/user/month)

Business is where Loom becomes a genuine team communication platform. The recording limits disappear entirely: unlimited videos, unlimited recording length. Record a 45-minute product demo or a 2-minute status update — no restrictions.

All Loom AI features are fully unlocked on Business. This includes:

• AI summaries — Automatic written summaries of every video, generated the moment you finish recording. Viewers can read the summary instead of watching, or use it to decide which parts are relevant to them.
• AI chapters — Automatic chapter markers that break your video into logical sections with timestamps and descriptions. Viewers can jump directly to the section they care about.
• Auto-generated titles — Loom suggests a descriptive title based on your video content. Minor, but it saves time when you are recording 10 videos a day.
• Filler word removal — Loom can automatically strip "um," "uh," "like," and other filler words from your recording. This is not just cosmetic — it can shave 10-15% off your video length, making your messages tighter and more respectful of viewers' time.
• Auto-generated tasks — Loom AI extracts action items from your video and converts them into tasks that can be assigned to team members or pushed to project management tools.

Business also unlocks the team workspace with shared video libraries, folders, and organization-level settings. Admins can control who can record, set default sharing permissions, manage workspace members, and view usage analytics across the team. You get custom branding options — add your company logo to the Loom player and customize the video page appearance.

Advanced video features on Business include password-protected videos, video expiration dates (set a video to auto-delete after 30 days), engagement insights (heatmaps showing exactly where viewers drop off or rewatch), and CTA buttons with custom links. You can also set videos as "verified" to indicate official company communications versus casual messages.

Enterprise Plan (Custom Pricing)

Enterprise includes everything in Business plus the security, compliance, and administration features large organizations require:

• SAML-based SSO — Single sign-on through your identity provider (Okta, Azure AD, OneLogin, etc.)
• SCIM provisioning — Automatic user provisioning and de-provisioning synced with your identity provider
• Advanced admin controls — Domain-level workspace management, content retention policies, IP restrictions, and data residency options
• Audit logs — Detailed logs of all user actions for compliance and security teams
• Dedicated customer success manager — Named point of contact for onboarding, training, and ongoing support
• SLA guarantees — Uptime commitments and priority incident response
• Atlassian Guard integration — Unified security and access management across Loom, Jira, Confluence, and other Atlassian products

Enterprise pricing typically starts around $20-25/user/month for large-volume contracts but varies significantly based on seat count and terms. Organizations with existing Atlassian Enterprise agreements often get the most favorable Loom pricing through bundled deals.

Loom's AI capabilities have matured significantly since the Atlassian acquisition. This is not marketing fluff — these features fundamentally change how video messages are consumed. Here is exactly what each AI feature does, how well it works, and where the limitations are.

AI Summaries

The moment you stop recording, Loom's AI analyzes the transcript and generates a 2-4 paragraph written summary. The summary appears at the top of the video page, before the video player. This means a busy VP or exec can read the summary in 20 seconds and decide whether they need to watch the full video. In practice, this is the single most valuable Loom AI feature because it respects the viewer's time while ensuring your message still gets through.

The quality is genuinely good. Loom's summarization captures the main points, action items, and decisions from the video with high accuracy. It occasionally misses nuance — sarcasm, hedged recommendations, or complex technical explanations can get oversimplified. But for the 80% of videos that are straightforward updates, walkthroughs, or explanations, the AI summary is accurate enough that many viewers rely on it exclusively.

AI Chapters

Chapters break your video into logical segments with timestamps, headings, and brief descriptions. Loom generates these automatically by analyzing topic transitions in your transcript. The chapter markers appear in the video player timeline and as a clickable table of contents alongside the video.

This feature transforms how viewers interact with longer recordings. Instead of scrubbing through a 15-minute product demo to find the pricing discussion at minute 11, they click the "Pricing Overview" chapter and jump directly there. For technical walkthroughs, chapters make videos function more like documentation — scannable, searchable, and navigable.

Chapter accuracy depends on how structured your recording is. If you naturally organize your thoughts into clear topics with transitions ("Okay, now let me talk about the API integration"), the chapters are nearly perfect. Stream-of-consciousness recordings produce less useful chapters, but they are still better than no segmentation at all.

AI Transcription

Every Loom video gets an automatic transcript displayed alongside the video. The transcript is clickable — tap any sentence and the video jumps to that moment. Transcripts are searchable, which means you can find a specific video in your library by searching for a word or phrase spoken during the recording.

Loom supports transcription in over 50 languages with varying accuracy. English transcription is the strongest at 95%+ accuracy for clear speech. Other major languages (Spanish, French, German, Portuguese, Japanese) perform well but may struggle with domain-specific jargon or heavy accents. The transcript is editable — you can correct any mistakes directly in the Loom interface, which also improves the AI summary and chapter accuracy.

Filler Word Removal

This feature automatically detects and removes filler words ("um," "uh," "like," "you know," "sort of," "basically") from your recording. It works on both audio and video — Loom smoothly cuts the filler without leaving awkward jumps or silence gaps. The result is a cleaner, more professional recording that is 10-20% shorter than the raw version.

You can toggle filler word removal on or off per video, and you can preview which words Loom identified as fillers before applying the edit. This is important because Loom occasionally flags legitimate uses of words like "like" (as in "products like Slack") as fillers. The preview lets you restore any incorrectly flagged words.

Filler word removal is one of those features that sounds gimmicky but is genuinely transformative. Most people say "um" or "uh" far more than they realize. Removing those fillers makes the speaker sound more confident, the message more concise, and the viewing experience more pleasant. It is especially valuable for customer-facing videos, sales presentations, and company-wide announcements.

AI-Generated Tasks

When your video mentions action items — "John, can you update the API docs by Friday" or "We need to schedule a review for the Q3 roadmap" — Loom AI extracts these as tasks. Each task includes the assignee (if mentioned), the description, and a link back to the exact moment in the video where the task was discussed. Tasks can be pushed to Jira, Asana, or other project management tools through integrations.

This feature works best when you are explicit about action items. Vague mentions ("we should probably look into that at some point") are less reliably captured. But for teams that use Loom for sprint planning, design critiques, or project updates, AI-generated tasks close the loop between async communication and project management — no more action items lost in video messages that nobody revisits.

For a deeper look at AI-powered video editing tools that complement Loom's recording capabilities, see our Descript AI review covering text-based video editing, another tool pioneering AI in the video space.

Beyond AI, Loom's core value comes from two things: how easy it is to record, and how much you learn about who watches your videos.

Recording Modes and Features

Loom offers three recording modes: screen + camera (your screen with a floating webcam bubble), screen only (no webcam), and camera only (full-frame webcam, no screen). Most users default to screen + camera because the webcam bubble adds a personal touch that text and screenshots cannot replicate.

During recording, you have access to:

• Drawing tools — Annotate your screen in real time with freehand drawing, arrows, shapes, and text. Drawings fade after a few seconds by default, or you can pin them to stay visible.
• Mouse emphasis — Spotlight or click effects that make cursor movements more visible to viewers. Essential for tutorials and software demos.
• Virtual backgrounds — Blur or replace your webcam background without a green screen. Loom's implementation is on par with Zoom's — not perfect, but good enough for professional use.
• Custom recording dimensions — Record your full screen, a specific application window, or a custom-sized region. The Chrome extension can record a specific browser tab.
• Webcam bubble positioning — Move and resize the camera bubble anywhere on screen during recording.
• Pause and resume — Pause your recording mid-stream to collect your thoughts, switch tabs, or prepare the next part of your demo. Loom stitches the segments seamlessly.
• Countdown timer — A 3-second countdown before recording starts, giving you time to prepare.

Post-Recording Editing

After recording, Loom provides a lightweight editing suite:

• Trim and cut — Remove the beginning, end, or any segment from the middle of your video.
• Stitch — Combine multiple recordings into a single video with seamless transitions.
• Speed adjustment — Speed up or slow down specific sections of the recording.
• Custom thumbnails — Upload a thumbnail or select a frame from the video.
• CTA buttons — Add a call-to-action button (link to a page, schedule a meeting, fill out a form) that appears at the end of the video or as an overlay.
• Password protection — Restrict video access to people who know the password (Business and above).
• Expiration dates — Set videos to auto-delete after a specified period (Business and above).

Viewer Analytics

Loom's viewer analytics are genuinely useful — not just vanity metrics. Here is what you see for each video:

• View count — Total number of unique viewers and total views (including rewatches).
• Viewer list — Names and email addresses of everyone who watched (if they are logged into Loom or accessed via an authenticated link).
• Watch percentage — How much of the video each viewer watched. Did they watch all 8 minutes, or drop off at minute 2?
• Engagement heatmap — A visual overlay on the timeline showing which parts of the video were watched, rewatched, or skipped. Peaks indicate sections that confused viewers (rewatched) or held their attention. Valleys indicate sections that were skipped.
• CTA clicks — How many viewers clicked your call-to-action button.
• Reaction and comment activity — Timestamped emoji reactions and written comments from viewers.

For sales teams, viewer analytics are the killer feature. Knowing that a prospect watched your product demo to completion, rewatched the pricing section twice, and clicked the "Book a Call" CTA is incredibly actionable intelligence. For engineering and product teams, the engagement heatmap reveals whether your technical explanation actually landed or whether everyone skipped the part you spent 10 minutes on.

Business plans include team-level analytics: total videos recorded, total views, average engagement, most-watched videos, and most active creators. This gives managers visibility into how their team is using async video and which content resonates most.

Loom's integration ecosystem is one of its strongest advantages, especially since the Atlassian acquisition deepened connections with the Atlassian stack. Here is how Loom fits into the tools your team already uses.

Atlassian Suite (Jira, Confluence, Trello)

The Atlassian integrations are the tightest. Embed Loom videos directly in Jira tickets — bug reports with video reproductions are exponentially more useful than text descriptions. In Confluence, Loom videos embed inline within documentation pages, making guides and tutorials richer and more accessible. Trello cards can include Loom videos for context on tasks. AI-generated tasks from Loom videos can be pushed directly to Jira as issues, complete with the video timestamp link for context.

Slack

The Slack integration is arguably the most-used. When you paste a Loom link in Slack, it unfurls with a rich preview showing the video thumbnail, title, duration, and AI summary. Team members can watch the video directly in Slack's mini-player without leaving the conversation. This workflow — record a Loom, paste it in a Slack channel instead of scheduling a meeting — is the core async video pattern that millions of teams have adopted.

Notion

Loom videos embed natively in Notion pages as inline players. Product teams that use Notion for documentation, wikis, and project specs regularly embed Loom walkthroughs alongside written content. The combination of Notion's structured text and Loom's visual explanations creates documentation that is far more useful than either alone.

Linear and GitHub

For engineering teams using Linear for project management or GitHub for code reviews, Loom links embed with rich previews. Recording a 2-minute video explaining why you made certain architectural decisions in a PR, or showing the exact steps to reproduce a bug in a Linear issue, provides context that code comments and text descriptions cannot match.

Salesforce and HubSpot

Sales teams use the CRM integrations to track Loom video engagement alongside deal data. When a sales rep sends a personalized product demo via Loom, the viewer analytics (who watched, how long, which sections) flow back into the CRM as engagement signals. This makes Loom a prospecting tool, not just a communication tool. A prospect who watches 95% of your demo and rewatches the pricing section is a warmer lead than one who opened and closed after 10 seconds.

Google Workspace and Microsoft 365

Loom integrates with Gmail and Outlook for embedding video messages in emails. The Google Docs and Google Slides integrations allow embedding Loom videos directly in documents and presentations. For teams on Microsoft 365, Loom connects to Teams channels and SharePoint pages.

Zapier and API

For custom workflows, Loom offers both a Zapier integration and a REST API. Common Zapier automations include: automatically posting new Loom recordings to a specific Slack channel, creating a task in Asana when a Loom video is shared with your team, or adding Loom viewer data to a Google Sheet for reporting. The API supports programmatic video management, transcript retrieval, and webhook events for new recordings and views.

The depth of integrations means Loom works with your existing stack rather than replacing it. This is a significant advantage over competitors that try to become an all-in-one platform. Loom does one thing — async video messaging — and plugs into everything else. Explore our broader AI tools directory to see how Loom fits alongside other productivity tools in a modern workflow.

Loom is not the only async video and screen recording tool. Here is an honest comparison with the three most common alternatives — where Loom wins, where it loses, and which tool fits which use case.

Loom vs Vidyard

Vidyard is Loom's closest competitor and the strongest alternative for sales-focused organizations. Vidyard was built from the ground up as a sales engagement tool — its CRM integrations, prospecting analytics, and sales-specific features are deeper than Loom's. If your primary use case is sales reps sending personalized video pitches and tracking prospect engagement through Salesforce or HubSpot, Vidyard may be the better choice.

Where Loom wins over Vidyard: general team communication, AI features (summaries, chapters, filler word removal), Atlassian integrations, and the overall user experience for non-sales use cases. Loom feels like a communication tool that happens to work for sales. Vidyard feels like a sales tool that happens to work for communication. If your whole company will use async video — engineering, product, design, marketing, and sales — Loom is the more versatile platform. If only your sales team needs video, Vidyard's specialized features justify its higher price ($19/user/month for Plus).

Loom vs Screencastify

Screencastify is a Chrome extension-based screen recorder popular in education and K-12 settings. It is significantly cheaper ($7/user/month) and its free tier allows unlimited recordings (with a 5-minute cap). If your needs are simple — record your screen, share the video, done — Screencastify gets the job done at a lower price point.

But Screencastify is not in the same league for team communication. It lacks AI features entirely (no summaries, no chapters, no transcription, no filler word removal), its viewer analytics are basic, and its integration ecosystem is limited. There is no team workspace, no shared video library, and no advanced admin controls. Screencastify is a screen recorder. Loom is an async communication platform. The price difference reflects the gap in capabilities.

Loom vs CloudApp (Zight)

CloudApp, now rebranded as Zight, combines screen recording with screenshot annotation, GIF creation, and file sharing. It is a Swiss Army knife for visual communication — quick screenshots with annotations, short screen recordings, and file sharing all in one tool. At $9.95/user/month, it is priced between Screencastify and Loom.

CloudApp/Zight is the better choice if your team communicates primarily through annotated screenshots and short clips rather than longer video messages. Bug reports with annotated screenshots, quick UI feedback with marked-up designs, and short GIF demos are CloudApp's sweet spot. But for actual async video communication — the kind where you are replacing meetings, recording detailed walkthroughs, and tracking viewer engagement — Loom is the more capable and more polished platform.

The Verdict

Loom is the best general-purpose async video messaging tool in 2026. Vidyard beats it for pure sales use cases. Screencastify is cheaper for basic screen recording. CloudApp/Zight is better for screenshot-heavy workflows. But if you want one platform that handles async video communication across your entire organization with AI-powered intelligence and deep integrations, Loom is the clear choice.

Whether you are on the free Starter plan or paying for Business, these strategies help you extract the most value from Loom.

For Individual Users

• Replace your next three meetings with Loom videos. The hardest part of adopting async video is the habit change. Pick three recurring meetings this week — a status update, a code review, a design walkthrough — and send a Loom instead. Most people discover that the Loom takes 3 minutes to record and replaces a 30-minute meeting.
• Use the AI summary as your video's executive summary. When sharing a Loom to a busy channel or stakeholder, note that the AI summary is available at the top. Busy people will read the summary first and only watch the video if they need the full context. This increases the chance your message is actually consumed.
• Enable filler word removal for all customer-facing videos. Internal team videos can have a few "ums" — nobody cares. But for client communications, sales demos, and company announcements, filler word removal makes you sound polished and professional with zero extra effort.
• Organize with folders and naming conventions. A Loom library with 200 videos titled "Quick Update" and "Screen Recording 2026-03-15" is useless. Use consistent naming ("[Project] - [Topic] - [Date]") and organize videos into folders by team, project, or client.
• Use chapters for videos longer than 3 minutes. AI-generated chapters make longer videos navigable. If you are recording a 10-minute walkthrough, the chapters let viewers jump to the section relevant to them instead of watching the whole thing.

For Teams and Managers

• Create a team Loom workspace and set sharing defaults. Default new videos to "workspace only" sharing to prevent accidental external sharing of internal communications.
• Use viewer analytics to improve your communication. If your team videos consistently show viewer drop-off at the 3-minute mark, your videos are too long. If a specific section gets rewatched repeatedly, it needs a follow-up clarification. The analytics are feedback on your communication effectiveness.
• Integrate Loom into your existing workflows. The power of Loom is not the tool itself — it is what happens when async video becomes part of how your team works. Set up the Slack integration so Loom links unfurl with previews. Embed Looms in Notion docs. Link them in Jira tickets. The less friction between recording and consuming, the higher adoption goes.
• Set video expiration dates for sensitive content. Sprint planning discussions, unreleased product demos, and internal strategy videos do not need to live forever. Use Business plan's expiration feature to auto-delete these after 30 or 60 days.
• Track adoption metrics. Business plan's team analytics show you which team members are recording, which videos get the most views, and overall team engagement. Use this data to identify async video champions and areas where adoption is lagging.

For Sales Teams

• Record personalized prospect videos. A 60-second Loom walking through how your product solves a specific prospect's problem outperforms any generic email. Use screen + camera mode so the prospect sees your face — it builds trust that text cannot.
• Monitor viewer analytics as buying signals. A prospect who watches your entire demo, rewatches the pricing section, and shares the Loom link with a colleague is showing serious intent. Use these signals to time your follow-up perfectly.
• Add CTAs to every sales video. End every prospect-facing Loom with a call-to-action button linking to your calendar booking page. Make the next step as frictionless as possible.

Let me give you a straight answer: Loom Business at $15/user/month is worth it for any team of 5+ people who regularly hold internal meetings that could be async. Here is the math and the reasoning.

The ROI Calculation

The average meeting costs $50-100 in participant time (30 minutes times 3-5 people at various salary levels). If Loom replaces just two meetings per week per person, that is $400-800/month in recovered time per user — versus the $15/month Loom subscription. The ROI is not close. Even if Loom only replaces one meeting per week, the payback is 10-30x.

But this math only works if your team actually uses async video. And that is the real challenge. Loom's value is zero if it sits unused. The organizations that get the most from Loom are the ones where leadership actively models async-first behavior — recording Looms instead of scheduling meetings, responding with video comments instead of booking follow-up calls, and celebrating the time saved.

Who Loom Is Not For

Loom is not the right tool for every team. Be honest with yourself about these scenarios:

• Teams that need real-time collaboration. If your work requires live brainstorming, whiteboarding, and instant back-and-forth, meetings are actually the right tool. Loom replaces informational meetings, not collaborative ones.
• Organizations with strict data residency requirements. Loom stores videos on its cloud infrastructure. If your compliance requirements prevent any video data from being stored on third-party servers, Loom may not be an option (though Enterprise plans offer some data residency controls).
• Teams that already communicate well asynchronously. If your team already writes clear, detailed messages in Slack or Notion and meetings are rare and productive, adding Loom may not provide incremental value. Video is most impactful when it replaces communication that is currently happening in meetings or getting lost in long text threads.
• Individuals who just need a screen recorder. If you only need to record your screen occasionally and do not care about viewer analytics, AI features, or team collaboration, a free tool like OBS Studio or the built-in screen recorder on macOS/Windows is sufficient. You do not need Loom's platform for occasional recordings.

The Starter Plan Trap

Loom's free Starter plan is good for evaluation but increasingly limited for sustained use. The 25-video cap and 5-minute recording limit create friction that undermines the core value proposition. If you find yourself deleting old videos to make room, or splitting recordings across multiple 5-minute segments, you have outgrown Starter. The Business plan's unlimited recording is not just a nice-to-have — it removes the mental overhead of managing your video quota, which is exactly the kind of friction that kills async video adoption.

The Atlassian Factor

If your organization already uses Jira and Confluence, Loom's value increases significantly. The native integrations mean Loom videos become part of your existing project management and documentation workflows rather than a separate silo. Bug reports in Jira with embedded Loom reproductions, Confluence pages with walkthrough videos, and sprint retrospectives as Loom recordings all feel natural within the Atlassian ecosystem. Check with your Atlassian account manager — the Loom bundle pricing through Atlassian Cloud may be cheaper than purchasing Loom independently.

Final Verdict

Loom is the best async video messaging platform in 2026. The AI features (summaries, chapters, filler word removal, task extraction) are genuinely useful and included at no extra cost on the Business plan. The integration ecosystem is the deepest in the category. The viewer analytics provide actionable insights that no competitor matches in a general-purpose tool. At $15/user/month, the price is fair for the value delivered — especially compared to the cost of the meetings it replaces.

Start with Starter to evaluate the workflow. If your team records more than a few videos per week and the 5-minute limit or 25-video cap feels restrictive, upgrade to Business. Enterprise makes sense when SSO, SCIM, and compliance controls become organizational requirements. For exploring other AI-powered productivity tools alongside Loom, browse our complete AI tools directory.